heybooster

heybooster is an AI-powered marketing data analysis platform built for eCommerce teams. It reviews Google and Meta ad accounts in minutes, surfaces revenue-growth opportunities, and alerts marketers when critical changes happen — replacing hours of manual analysis with daily, actionable insights. The platform is trusted by brands such as MediaMarkt, Koçtaş, Salomon, Wrangler, Jolly, DeriMod, DOGO, Suwen, and idefix.

Working remotely with the London-based team, I led SaaS marketing across social media, digital ads and email with a focus on growth and lead generation, alongside community building, customer marketing, website optimization, creative direction and integrating AI tools into our daily workflows.

Working hand-in-hand with Customer Success, I built heybooster's social-proof engine. The flagship piece was the idefix case study: during idefix's marketplace expansion, heybooster's AI-driven analysis helped the team achieve revenue growth, an increase in weekly ROAS, and improvement in cost per conversion — documented end-to-end in a case study used across sales and marketing.

Alongside it, I produced the Hatemoğlu success story (3× increase in trouser sales and add-to-cart rates up from 2% to 5%, with no budget increase) and testimonial campaigns featuring marketing leaders from Arçelik, DeriMod, and DOGO, plus partnership announcements with brands like Suwen — each one turning a happy customer into public proof of value.

I drove website optimization initiatives in close collaboration with the development team — improving performance, user experience, and visitor-to-signup conversion across landing pages, messaging, and the signup flow.

Landing page optimizations & lead gen strategies

I developed and executed heybooster's marketing strategy across social media, digital ads and email — always with growth and lead generation as the north star. A cornerstone of this was the "Unlock eCommerce Insights" newsletter, where we turned product expertise into educational content (from negative-keyword strategies for Google Performance Max to budget-allocation analyses), building an audience that saw heybooster as a source of insight, not just a tool.

Brand & creative direction. I actively contributed to all marketing design processes, from social templates and case-study layouts to the website. During my tenure, we refreshed the heybooster brand to better reflect who the company is and what it stands for.

AI-native operations. True to the product's DNA, I integrated AI tools and digital workflows into our own marketing operations — streamlining content production, reporting, and campaign processes to keep a small team moving fast.

Beyond marketing. I oversaw strategic business development — including company structuring and legal compliance processes — and led key communication projects around investor relations and financial processes.