heybooster: Product & Brand Marketing

heybooster is an AI-powered marketing data analysis platform built for eCommerce teams. It reviews Google and Meta ad accounts in minutes, surfaces revenue-growth opportunities, and alerts marketers when critical changes happen — replacing hours of manual analysis with daily, actionable insights. The platform is trusted by brands such as MediaMarkt, Koçtaş, Salomon, Wrangler, Jolly, DeriMod, DOGO, Suwen, and idefix.

I led marketing and operational initiatives for heybooster, working remotely with the London-based team. My scope covered the full spectrum of a startup marketing leadership role: SaaS marketing strategy across social media, digital advertising, and email with a focus on growth and lead generation; strategic business development including company structuring and legal compliance; community building; customer marketing; website optimization; creative direction; and integrating AI tools into our daily workflows.

I developed and executed heybooster's marketing strategy across social media, digital advertising, and email — always with growth and lead generation as the north star. A cornerstone of this was the "Unlock eCommerce Insights" newsletter, where we turned product expertise into educational content (from negative-keyword strategies for Google Performance Max to budget-allocation analyses), building an audience that saw heybooster as a source of insight, not just a tool.

Working hand-in-hand with Customer Success, I built heybooster's social-proof engine. The flagship piece was the idefix case study: during idefix's marketplace expansion from 70,000 to 2.6 million products, heybooster's AI-driven analysis helped the team achieve +407% revenue growth, a +303% increase in weekly ROAS (6.86 → 27.66), and a 37% improvement in cost per conversion — documented end-to-end in a case study used across sales and marketing.

Alongside it, I produced the Hatemoğlu success story (3× increase in trouser sales and add-to-cart rates up from 2% to 5%, with no budget increase) and testimonial campaigns featuring marketing leaders from Arçelik, DeriMod, and DOGO, plus partnership announcements with brands like Suwen — each one turning a happy customer into public proof of value.

I drove website optimization initiatives in close collaboration with the development team — improving performance, user experience, and visitor-to-signup conversion across landing pages, messaging, and the signup flow.

Landing Page Optimizations & Lead Gen Strategies

I actively contributed to all marketing design processes, bringing a strong visual sensibility and creative direction to everything from social templates and case-study layouts to the website. During my tenure, we refreshed the heybooster brand to better reflect who the company is and what it stands for.

True to the product's DNA, I integrated AI tools and digital workflows into our own marketing operations — streamlining content production, reporting, and campaign processes to keep a small team moving fast.

As is often the case in startup leadership, my role extended beyond marketing. I oversaw strategic business development — including company structuring and legal compliance processes — and led key communication projects around investor relations and financial processes.