Marketing Leader · B2B SaaS & Consumer Brands

Marketing that ships.

15 years of turning ideas into campaigns, pipelines and products, from award-winning consumer brands to B2B SaaS and AI. I don't just plan marketing. I build it: campaigns, automations, even apps.

Let's talk LinkedIn ↗

Now: Marketing Consultant. Open to new roles and advisory projects.

15.3M
unique reach for Nescafé Redvolution
Grey × Nescafé
48%
of the target audience reached on 12% of the budget
Nielsen-verified
+18%
credit card applications for Akbank
The Legendary Journey
End-to-end
product marketing for an AI SaaS: landing pages, enterprise case studies and customer testimonials
heybooster

01 / What I ship

Strategy is a draft. Shipping is the job.

B2B SaaS & AI

Go-to-market and positioning

Product and brand marketing for SaaS and AI: positioning, launches, case studies and a website that converts.

Consumer brands

Campaigns people remember

Digital communications, creative and social campaigns for brands like Nescafé, Akbank and Asus. Award-winning, built to be talked about and measured.

Operations

AI-native marketing ops

Automations and AI workflows that let a small team ship like a big one: reporting, content and CRM on rails.

Awards

Bronze CLIO, PR · 2014
Grand Prix, Facebook Creative Awards · 2015
3× Kristal Elma · 2014–2015

02 / AI in practice

The Recurring Task Audit.

One recurring task at a time, handed off to AI and written up in public. What worked, what didn't and how much time came back.

Start here

What 4 Anthropic courses taught me about marketing ops

From prompting to system building: API, MCP, agent skills and Claude Code, through a marketing lens.

Read on Substack →

The Recurring Task Audit · 03

I Taught It to Sound Like Me

3 skills, 1 voice

Taught Claude my voice once, with reusable skills that draft, repurpose and illustrate every issue. Writing weekly finally stuck.

Read on Substack →

The Recurring Task Audit · 02

I Got a Half-Day Back Every Week

½ day → 30 min

The weekly social media report, from data to executive summary to Canva deck to Slack, now runs on its own.

Read on Substack →

The Recurring Task Audit · 01

I Turned My Morning Ritual Into a Background Process

Every day, 9:15

My daily to-do ritual in Slack now posts itself, carries unfinished tasks over and checks in with me at 6 PM.

Read on Substack →

From billboards to backlogs.

Product & brand marketing

heybooster

Full-funnel SaaS marketing
Website conversion optimization
Enterprise case studies and testimonials

Head of Product Marketing · AI eCommerce analytics · 2024–2025

Read the case study →

Community & events

Lokomotif AI & Komünite

5.9M

impressions in 11 months

A builder interview series on YouTube

Marketing Director · AI academy and builder community · 2025–2026

Interactive video ads

33rd Akbank Jazz Festival

users reached

1.7M

interactions

Multiplayer × Akbank · 2023

Integrated campaign

The Legendary Journey

film views

+18%

card applications

Grey × Akbank · Bronze CLIO · 2× Kristal Elma · 2014

Social campaign

Nescafé Redvolution

15.3M

unique reach

48%

target reach on 12% of budget

Grey × Nescafé · Grand Prix, Facebook Creative Awards · 2013

Esports tournament

FIFA18 Balkans Cup

10M

total reach

700K

YouTube views

Multiplayer × EA Sports · 2018

Game localization

Shadow Play on Twitch

57.6K

live views

35.7K

unique viewers

Multiplayer × Epic Games · Karagöz & Hacivat meet Fortnite · 2018

Event & operations

Chapter VI eSports & Gaming Festival

End-to-end event and operations management
eSports tournaments and live gaming experiences

Multiplayer · 2018

Digital festival

Chapter 2020 Digital Festival

Operations management

Multiplayer · 2020

Social impact · Community

Social Hackers Academy

Marketing for a coding school for refugees and migrants
Built on real student, teacher and volunteer stories
Community and events connecting students with tech employers

Head of Marketing · Athens · 2019

Read the case study →

Creative campaign

Asus: Tıpkı Sen

Creative concept and campaign development
Social-first content

SesliHarfler × Asus · 2017

Social campaign

Nescafé Emoticons: Hugging Day

Real-time social media management
Emoticon-driven brand engagement

SesliHarfler × Nescafé · 2017

04 / Built by me

Side projects, shipped.

iOS app · Built with Lovable

Minilu

A baby and parent tracking app I designed, built and launched on the App Store. My first vibe-coded product.

See on the App Store ↗

Newsletter · Substack

The Monday Marketing

A fresh marketing brew for Mondays, including The Recurring Task Audit: what happens when I hand my recurring work to AI.

Subscribe →

05 / Experience

15 years, agency to AI.

2026–
Marketing Consultant · reprai
Remote
2025–2026
Marketing Director · Lokomotif AI & Komünite
AI academy and builder community · Istanbul
2024–2025
Head of Product Marketing · heybooster
AI eCommerce analytics SaaS · London (Remote)
2020–2024
Business Operations Director · Multiplayer
Content, agency, gaming studio and gamified marketing · Istanbul
2018–2019
Head of Marketing · Social Hackers Academy
Tech education for refugees · Athens
2017–2018
Business Development & Marketing Manager · Multiplayer
Istanbul
2017
Digital Marketing Executive · Sephora
Istanbul
2016–2017
Social Media Director · Dentsu Creative
Nescafé, Nestlé, Enerjisa, P&G · Istanbul
2013–2016
Social Strategy & Creative Team Leader · Grey
Nescafé, Akbank, Unilever, Nokia · Istanbul
2010–2013
Social Media Strategist · Creasoup, Alafortanfoni
Istanbul

06 / In their words

In their words.

“Duygu has that rare mix of creativity, ownership, and positive energy that every team needs.”

Şahin Seçil

Co-founder, heybooster

“Her knowledge in marketing and branding is astonishing.”

Damian Vavanos

Co-founder, Social Hackers Academy

“A dedicated, self-starting, hard working team player.”

Cihat Bakır

Co-founder & CEO, Multiplayer

Got something that needs to ship?

Open to senior marketing roles and advisory projects in B2B SaaS, AI and consumer brands.

Let's talk